They claim that green may be the new black. But don’t for a moment think that finding color inspiration in nature starts and ends using the color green! Becoming enviromentally friendly definitely holds great potential, especially when you consider just how far this movement could go towards protecting nature and all its beauty. Nevertheless the degree in which color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite method to obtain inspiration for new ideas and ways to choosing color. Stop and think for a second of your sheer number of natural landscapes which one can find all over the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are common places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to become that way because we’re accustomed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and focus on the way color combinations present in nature change together with the changing seasons. Picture an environmentally friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter season.
Now take that same rolling hill full of flowers and imagine the actual way it changes not from season to season, but day by day. Picture in your head those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. See how even day-to-day alterations in the weather conditions can trigger new bursts of color inspiration?
Next time you’re looking for the ideal color combination to your fashion or graphic designs, a client’s brand, or even for the launch of a cool product that offers to save the earth, let nature inspire you. It’s everywhere you gaze even when you’re being placed in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is not difficult making use of your Pantone color system!